Event Calendar
Prev MonthPrev Month Next MonthNext Month
Marketing Planning - ABA Facilitated
Monday, June 18, 2018 8:00 AM CST to Friday, July 13, 2018
Category: Online Training

Marketing Planning - ABA Facilitated Online Course

Marketing Planning examines the process to develop a comprehensive strategic marketing plan. The course reviews research that helps a bank marketer assess their customers and trade area opportunities and how to integrate the information into a situation analysis. It covers activities from the discovery phase to setting objectives, creating action plans and developing the related budget.

Learning Outcomes and Objectives:

  • Understand the importance of customer and market research
  • Clarify the need for market segmentation and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best structure for documenting the marketing plan

There is no separate textbook for this course. All reading materials are posted online in your course.

4 weeks | Member - $300/Nonmember - $375

Register Now