“We’ve found that bankers are often the first line of defense against elder financial fraud and abuse. As many older customers visit bank branches, bankers are educating and advising their customers on ways to protect their assets and identity,” said SDBA President Curt Everson.

Bankers who register with the campaign receive free turn-key materials, lesson plans, guides, handouts as well as traditional and social media outreach tools to connect with their communities about: identifying and avoiding scams, preventing identity theft, choosing a financial caregiver and acting as a responsible financial caregiver.

Banks can register for free to receive the resources at www.aba.com/seniors. Also, be sure to opt-in to the new FinEdLink component, which enables community groups to reach out to your bank and request a banker-led Safe Banking for Seniors presentation. Contact Sam Kunjukunju​ at the ABA Foundation for more information.