The South Dakota Bankers Association (SDBA), the professional and trade association for South Dakota’s financial services industry since 1884, has appointed Rick Nath, Citibank, N.A., Sioux Falls, to fill a vacant seat on its Board of Directors. Nath will represent banks in the Credit Card Category.

Rick Nath serves as Citi’s sixth site president in Sioux Falls. Nath, as the site president, is responsible for driving and executing site governance, people strategy, site culture and community involvement.

In addition to his duties as site president, Nath is a group manager for North American Cards, leading the marketing and servicing application suites in support of operations for both branded cards and retail bank. He is also responsible for managing application delivery for the marketing resource management and offer management platforms in support of managing Citi’s marketing financials, as well as its online acquisition strategy.

Nath earned a bachelor’s degree in mathematics from South Dakota State University and has also served on the Industry Advisory Board for Computer Science at his alma mater. In addition, Nath serves as chairman of the Department Stores National Bank CRA Committee and is serving as treasurer/board member of the Sioux Empire Baseball Association.

Nath, a native of Adrian, Minn., and his wife, Shelli, have four children: Jessa, Tiahna, Brayden and Isabella.

As an SDBA director, Nath wants to continue to support the South Dakota banking industry by continuing the strong partnership in the industry along with maintaining our legislative relationships to encourage growth and a positive business environment.